Your product data is now an interface
When an AI assistant compares products on a shopper's behalf, it reads structured data — titles, attributes, pricing, availability — not your homepage design.
Incomplete or inconsistent product data means your products simply don't appear in that comparison.
What to tighten
Consistent product titles and clear attributes (material, size, colour, compatibility). Accurate pricing and stock signals. Descriptions that state facts plainly rather than only marketing language.
Agentic commerce readiness
As assistants move from recommending to transacting, clean checkout, reliable inventory and clear policies stop being nice-to-have and become the reason your store is picked.